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Hi everyone, I have a question for marketing experts here.... How do you optimize the B2B marketing mix for more leads and revenue? I'm just researching on the topic and would like to know your views/ opinions. Thanks!
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06-10-2016, 11:58 AM
(This post was last modified: 06-10-2016, 12:11 PM by hesitantmaelyn.)
Hi, Tanzi. I'm sorry but I'm not a marketing expert neither an entrepreneur. Maybe, I could give you only a point of view about B2B marketing. While browsing and reading articles that caught my attention, I found out that B2B marketing is one of the good online strategies to drive more qualified traffic to a website. It is the same as marketing services or products to other businesses and this could later be useful and transform for potential purchases. To make it short, B2B can be a helpful tool also to get relevant ideas needed not just to increase lead flow but also to enable sales. I hope, I have explained it clearly and help you a bit.
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Marketing Mix helps to determine the unique selling points (USPs) of a brand. Lets understand the concept of Business to Business (B2B) Marketing Mix .
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