What is IP Exclusions in campaign?

[priya.du]

IP Exclusions in a campaign allow you to exclude specific IP addresses from seeing your ads. This is useful for preventing your ads from being shown to your own company, employees, or unwanted traffic, ensuring more accurate ad performance data and budget usage. By excluding these IP addresses, you avoid skewing your analytics with internal traffic and focus your ad spend on reaching potential customers, enhancing the effectiveness and efficiency of your advertising campaign.