What is IP Exclusions in campaign?

[tomsfashion2019]

What is IP Exclusions in campaign?

[RH-Calvin]

The 'Exclude IP number' box allows you to exclude from the stats all visits coming from a given IP address. Once you specify an IP number, anyone arriving to your site from a server which IP address contains the IP address you entered will be excluded from the stats.

[priya.du]

IP Exclusions in a campaign allow you to exclude specific IP addresses from seeing your ads. This is useful for preventing your ads from being shown to your own company, employees, or unwanted traffic, ensuring more accurate ad performance data and budget usage. By excluding these IP addresses, you avoid skewing your analytics with internal traffic and focus your ad spend on reaching potential customers, enhancing the effectiveness and efficiency of your advertising campaign.