What is ‘Site Search’ report in Google Analytics?

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The 'Site Search' report in Google Analytics provides insights into what users are searching for on your website. It tracks and analyzes the search terms visitors use in your site's search bar, revealing what information they seek. This report helps you understand user intent, identify content gaps, and improve navigation. By analyzing the 'Site Search' data, you can optimize your site to better meet users' needs, enhance user experience, and increase engagement. It’s a valuable tool for making data-driven decisions to improve your website's content and functionality, ultimately boosting satisfaction and retention.