How to predict or to know that conversion tracking is working correctly?

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To ensure conversion tracking is working correctly, start by testing your tracking setup. Perform test conversions on your website and verify that they are recorded accurately in your analytics or advertising platform. Use tools like Google Tag Assistant or Facebook Pixel Helper to check if tracking codes are firing correctly on your conversion pages. Monitor your analytics reports regularly to ensure conversions are consistently tracked over time. Compare data with actual sales or leads to confirm accuracy. Additionally, set up alerts or notifications to detect any sudden drops or inconsistencies in conversion data, ensuring your tracking remains reliable.